Your website is likely the first interaction potential clients have with your business. In fact, 76% of consumers look for a business's online presence before visiting in person, according to a report from Visual Objects, a directory of design and creative agencies. [1]
Making sure it not only works seamlessly but also effectively reflects your brand identity is crucial for creating a lasting impression. Consider these five simple yet game-changing tweaks you can make today.
1. Add a Dash of Brand Continuity: The Small but Mighty Favicon
Ever noticed those little icons that appear on browser tabs and in bookmarks? Don’t let their size fool you. These tiny symbols, called favicons, help cement your brand's image. Without a favicon, your website will be represented by the default icon (or nothing at all) on browser tabs and bookmarks, which can detract from your brand's professionalism.
When creating your favicon, remember it's small—usually between 16x16 and 64x64 pixels, and in PNG, JPEG/JPG, or SVG formats. Choose a design that pops on both light and dark browser themes and keep it simple due to its petite size.
2. Simplify Your Navigation: Making Home Just a Click Away
When designing a website, the smallest details can make a big difference in user experience. A common expectation among web users is that clicking on the website's logo will take them back to the home page. By simply linking your logo to your home page, you're serving up a delightful slice of easy navigation for your visitors. It's like giving them a handy shortcut right when they need it, making their journey on your site more enjoyable.
3. Ensure Smooth Communication: Perfecting Your Contact Form
Your website's forms are your digital high-fives with future clients! Be sure the right email address is connected to the form to catch their responses. And remember to include helpful prompts on form fields that are required (like name and email address) or have certain formatting requirements (like phone number and zip code). And when they hit that submit button, roll out the red carpet with a cheery thank-you page or pop-up. If you've set up an email nurture or drip campaign, make sure your website and email platforms are in sync for a smooth client experience.
4. Click, Connect, Celebrate: Seamless Social Integration
Make it a snap for visitors to mingle with your brand across platforms! Start by weaving your social media flair right into your website's fabric. At the very least, feature social icons in your site footer, header, or contact page. Consider adding a sleek floating bar to your pages—whether lounging at the top, chilling at the bottom, or hanging on the side. This way, your audience can navigate straight to your social profiles and get the latest scoop on your business.
5. Picture Perfect: Elevate with Authentic Imagery
Visual content is a potent tool for conveying your brand's personality and professionalism. Whether you've given your store a makeover or have a fresh headshot, updating the images on your site is a must. Toss out those cookie-cutter stock images and lean into genuine visuals; nothing speaks louder to your audience than authenticity. And remember, when uploading images, make sure they're optimized for both size and quality. It's all about finding that sweet spot between visual allure and speedy website performance.
With these five website enhancements under your belt, you're not just stepping up your online game; you're rolling out the digital red carpet that's easy to navigate and oozes your brand's spirit. Remember, your website is your digital shop window; let's make it shine in a way that's uniquely 'you.'
Your brand has limitless potential, and we're here to help you unlock it. Whether you're eyeing a swift transformation with our "Website in a Week" package, keen to tell your brand's story, or venturing into digital marketing, B Marketing is eager to partner with you. Schedule a curiosity call today, and let's embark on a journey to transform your brand's digital presence. Your story is waiting to be told - let's start writing it together!
Based in Sumter, South Carolina, B Marketing is a boutique creative marketing firm specializing in branding, web design, and tailored marketing solutions for micro and small businesses. We go beyond traditional marketing to understand your business's unique stories and needs, transforming them into impactful narratives and visuals that resonate with your ideal client.
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